Clearly, in the past, those messages we're supposed to be catchy and appropriate. But in my opinion, these advertisements are neither catchy nor appropriate. I don’t find them catchy or appropriate because there’s nothing in the advertisement that catches my eye or plants something in my brain for me to think about later. These ads just come off as nonsense to me. This ads were able to run because of how oblivious people in the past were. The fact most Americans we’re clearly oblivious to what the ads were saying and because of how uneducated they were about the issue gave the ad more time to be spread across the country. When comparing the ads we have running right now to the ones in the past, the ones that are running now have things in them that try to relate to real people with issues such as weight, smoking, and beauty. The ads are basically trying to say “if you buy the products we create, or join the program we’re holding, we’ll support you in any way.” This method of advertisement is a pretty smart way because it convinces the consumer that the manufacturers of the product will be with the consumer every step of the way.
Sunday, March 7, 2010
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